Live streaming from your venue is an extension of your advertising. The people who cant make it this week will be the ones coming to your venue the next week telling “how great it was to be stuck at home and still was able to see my favorite band.”
Before live streaming, events were limited by the size of the venue, the budget, or even the parking. That’s no longer true. Live streaming allows you to completely disregard these barriers and reach a global audience. You can hold a small, intimate event in your home or office. But simultaneously, you can reach thousands or even millions of people around the world. Essentially, live streaming allows everyone world wide exposure. And with live streaming, you can reach every person with an internet connection. Last I checked, that was 3.17 billion.
Many Organizations Are Using Streaming To Reach Huge Audiences
Plenty of real organizations are using live streaming to build their audiences. GE droneweek live streamingTwitter began live-streaming Wimbledon matches in 2016. NCAA sports live streaming has been popular for years. General Electric has used live streaming to reach 20,000 viewers via Periscope. It was a low cost, high-reward campaign. And Super Bowl 50 broke many live streaming records. Many others have used live streaming to boost their website traffic, including: Nissan, Nestlé, General Motors, Red Bull, Taco Bell, Mountain Dew, Duncan Donuts, The Tonight Show, U2, Spotify, Target and DKNY. Even Broadway plays are beginning to live stream online.
Video Drives Traffic And Conversions
The commitment and big spend by these brands is a good sign. Video is driving traffic and helping their business succeed. But what are the actual numbers? Here are a few statistics on video’s ability to drive traffic:
Marketers who use video receive 41% more web traffic from search than non-users.
52% of users will stay on a website longer if it features video.
Marketers who use video grow revenue 49% faster than those who don’t.
Videos appear in 52% of Google keyword searches—usually at the top of the list.
Website visitors are 64% to 85% more likely to buy a product or service after viewing a video about it.
57% of the people who watch a non-profit’s video go on to donate to that organization.
Online video ads are the most effective type of online ad. They have a 3x higher click-rate than text or image ads.
92% of shoppers say visuals are the most important factor influencing their purchase.
Online video ads are as effective or more effective than TV ads. This has driven an 88% increase in interest in video ads.
One in three millennials have purchased a product as a result of watching a tutorial or how-to video.
These statistics point to one conclusion: video is a powerful tool for your business.
The Market Is Full Of Choices At The Moment.
You can live stream using apps like Periscope, Meerkat, Lively, Blab, and Facebook Live. They’re free, easy to use, fast, and simple. Just pull your phone out, point at the action, and start streaming. However, some people need a more robust solution. It’s not as simple as streaming with an app, but the advantages are huge. That’s especially true for businesses and other demanding users. LIVE STREAM ENTERTAINMENT has advanced features that aren’t available on other platforms. For example, they allow fine-tuned access control over who can and can’t view content.
Benefits of the LIVE STREAM ENTERTAINMENT platform include:
Monetization (sell access to your live stream)
Advanced analytics and user tracking
Secure content delivery
Geo and referrer restrictions
Playlists and packages
Customize streams with your branding
Player embedding on any website including Facebook and Twitter